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Casino Blog – All the fun of gambling without the risk? Within the world of gaming, Casino Games are some of the most popular. Although gambling can be very addictive, Casino Games can provide an inexpensive way to experience the thrill of a slot machine or a game of Poker without breaking the bank. They target a wider audience who may not be able to go to a casino, or who just love games.
On the surface, Casino Games and casual games may seem similar. Both are colorful, not too complicated, and very attractive. However, they have some important differences. Unlike casual games whose users play the games all the time, casino games are given their own time. There are also not many changes. Once the game is downloaded, the user cannot get bored with downloading another one, instead, it is possible to keep the same program for a long time. They may even go so far as to download it again if it has been deleted or changed.
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Maybe you haven’t been to a casino recently, but you certainly remember what they are like. More importantly, the user base of these slots does. They are marketed as “authentic” and give the user the “authentic vegas experience”. However, these games do not have real money slots.
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Now, how do these games do business and find success on the app store? Let’s take a look at some games from Grande Games, Mukra, Double Down, Playtika, and Zynga to see how their business is and how they attract players. We’ll explore the App Store and Google Play Store to see the creative tactics these publishers are using.
This article can help UA leaders planning future projects. We’re going to review the best of the publishers above and see what they have to offer.
Listed here are the ads we will review. When choosing publisher games to review we look at things like, the popularity of the publisher and the number of games they have distributed. Apart from that, we need to make sure that they all have compatible apps available in Android Store and Apple App Store.
Before we dive deeper into our creative analysis, let’s look at some of the concepts we’ll use in competitive analysis. If you’re confused, just go back to this guide to see what each word means.
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Innovative formats: Our system supports viewing of 8 types of media. These are video, image, link, banner, interaction, gift, end card, carousel. These Casino applications use Images, Videos, interactive graphics and HTML. Although interactive ideas are few in number, they are often the most inspiring in this brainstorming program.
Ad networks: This is a list of all the ad networks that are currently being used to show ads for the app. The forum has these names in order of most used to least used. Each person has a percentage of ads that are shown on a specific site.
The information below is collected from our Analytics page and our Ad Intelligence tool. To get an insight into each program in different categories schedule a demo with us.
“Creative Accounts” is one of the most important things to consider, when talking about creativity. They give us insight into the rate at which publishers are publishing their games.
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A highly creative game may, for example, have a large creative budget. We can learn more by analyzing creative ideas VS generic ideas. This will tell us how much they improve their thinking. Maybe they’re running multiple campaigns or trying a variation on their current strategy and cutting out those with low engagement.
We can see from the picture that Grande Games has become the first creative place on the App Store platform. It has about 2000 productions. However, the number of active comments is about 1000.
We can see from the picture that again Grande Games makes a creative calculation on the Google Play Store platform. At the moment it has almost 3000 productions and live views of Grande have returned to about 1500.
Active creativity is not like all imagination. When we compare the average creative counts, we can see that the average Creative Counts of Google Play Store is higher than App Store. This makes us sure that the publishers have made their version the strongest on the Google Play Store.
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Playtika and Zynga have the biggest differences in terms of performance and overall creative count in both stores, both of which are more creative in the Apple App Store. At the same time, Murka is the closest in terms of numbers between the two stores, both of which are more innovative in the Play Store.
Most of these programs have no real money to collect and are just spending money. Especially for slot games, it is possible to spend up to 300 dollars in one go. There are many in-game purchases available to the player. So if there is no real reward to be found… Why do people play? For some, it may be legitimate. Many of these games have their biggest users from the United States. In the United States it is illegal to bet real money online. For those who miss casinos or can’t get there as often as they want, these games are a real casino gamble.
Some also play sports for fun. These people can pay a few dollars for many coins in the same game as one would pay in any other game. The game also has daily objectives and in-game rewards for logging in every day. They are designed to encourage success. The progression pattern is designed to make you run out of coins as you progress. This will encourage you to buy coins to be successful.
There are also events and competitions. Leaderboards, achievements and more are available to view. This can lead to competition between players. In a game you have a situation and this can make people want to play and buy more to control the situation.
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Marketing goals for Casino Games vary slightly depending on the game. However, there are usually some differences that we can pick from the ideas that distinguish them from other groups. What is interesting, is the lack of playable ads and the percentage of HTML ads. This may be because the target audience of these games is more computer savvy and not used to dealing with advertising.
In general, HTML includes content that contains videos, images, banners, end cards and carousel images. This is aimed at desktop users rather than mobile users. It is an example of the elderly. Most of their ads are also on Facebook.
While most mobile games prefer the Video format for their ads, casino apps are different. They have a percentage of HTML ads.
Google Play Store prefers images a little more than the app store, but in general, the models are the same.
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For example Slotomania is a game from Playtika. He once broadcast with actor John Goodman. She has acted in many films and is most famous for her role in Rosanne (1988-1997). This shows that the slot game is aimed at a slightly older audience that will be watching this show.
Ideas from Cash Frenzy have a few patterns. The first is the bright, colorful, and exciting images from the gameplay.
This picture is a good example. The image is colorful, has contrast and high saturation. It’s also a little dark. The game itself is also a bit dark. Even more colorful and vibrant. This will encourage users to increase the brightness of their screen and make it the brightest object in the room. This can also make people sleepless.
The second type of creative use of Cash Frenzy, is the video user experience type. These are written conversations of people or reviews of people who benefit from their program and find happiness.
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These tell people to talk about their wins and enjoy winning on the app. This is a little misleading. They scream and jump as if they have won a lot of money. Even if they are not directly lying to their audience, they mean to win money. These are aimed at the elderly group. Many videos show little girls talking about sports or couples talking to each other. They also share other “winners” at the end of the video, including different age groups.
In addition, however, they have a “mix” option that is advertised and they talk about “paying” in the ad which makes players think they are gambling.
Interestingly, it’s the same video as the Cash Frenzy app, only