Bally Casino
Bally Casino – Bally’s Las Vegas will be transformed into the Horseshoe Casino to host the World Series of Poker later this year.
More than 70 years since the first Horseshoe Casino opened in downtown Las Vegas, the historic brand is returning to its hometown — this time on the Strip.
Bally Casino

Caesars Entertainment Inc. Billy’s Las Vegas Horse Show plans to turn it into a casino through a multimillion-dollar renovation project that will begin this spring. The rebrand allows the World Series of Poker to stay with the horseshoe brand after more than a dozen years in its original home, the Rio.
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“The Horseshoe brand is the most legendary brand in gaming,” Jason Grigorek, senior vice president and general manager of the property, told USA TODAY. “Bringing the Horseshoe brand to the Las Vegas Strip at one of Las Vegas’ most iconic intersections is a perfect fit.”
The brand, founded by Texas gambling icon and casino magnate Benny Bunyan and later run by his son Jack Bunyan, is often associated with its customer service.
“(Jack Binnen) built a casino for the gambler and the player, and that’s what he was known for: the best odds, the highest limits, the biggest jackpots,” said Grigorek, who began working on the property in 2020. . “We’ve embraced it through all of our horse shows across the country. The Las Vegas tie-in will resonate with our guests and athletes as well as new athletes who can experience it at the Las Vegas Strip.”
Renovation of the 2,810-room property will begin this spring with the poker room before branching out to the casino floor and other public areas.
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Guests can expect a new marquee, three new restaurants, three new “attractions and experiences” (Gregorik declined to elaborate on what they look like) and an improved atmosphere on the casino floor.
Caesars plans to complete the project by the end of this year, although Grigorek said supply chain issues could affect the schedule.
It’s not the first name at the nearly 50-year-old property, which opened in 1973 as the original MGM Grand Hotel and Casino before being sold in the mid-1980s.

Another change came soon after Caesars Entertainment began to distance itself from the Bali name, selling the brand to the company formerly known as Twin Rivers Worldwide Holdings in 2020.
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Grigorek said one of the most exciting aspects of the casino’s rebranding is the reunification of the World Series of Poker with the Horse Show. The original Horseshoe Casino – now Binion’s Gambling Hall and Hotel – hosted the first World Series of Poker in 1970.
After decades in downtown Las Vegas and 17 years in Rio, the tournament will be held from May 31 to July 19 at the Horseshoe and Paris Las Vegas.
“I think it will be really exciting to have the World Series of Poker players actually on the Las Vegas strip,” Grigorek said. “I think it increases the prestige of the tournament.”
Caesars plans to expand the property’s poker room and call it a World Series of Poker room before the tournament begins.
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“The original put horse poker on the map,” Grigorek said. “It’s important for us to recreate that on the Las Vegas Strip. …When you walk in, you’ll definitely feel the world of the Poker Series in pictures, enhanced experiences, tables and chairs.”
Gregory noted that the property renovation is just one of many changes Caesars is making to its mid-Strip properties.
Next year, visitors will find a new Blake Shelton-themed entertainment venue in front of Ole Red’s Horseshoe property at the Shops at Grand Bazaar.

The casino operator also plans to update the Caesars Palace entrance and will soon add three new restaurants at Paris Las Vegas: Martha Stewart’s Bedford this spring; a new Nobu restaurant and lounge “opening in 2022”; and Vanderpump à Paris this winter.
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“A lot of people call (the corner of Las Vegas Boulevard and Flamingo Road) the 50-yard line,” Grigorek said. “So it’s important that we put something there that’s iconic and legendary for Las Vegas.…As we explore more opportunities and developments, we’ll continue to evolve it. (NYSE: BALY) announced today that Chicago The Department of Planning and Urban Development on Wednesday approved a proposed site plan for the Billy’s Chicago casino, confirming plans to begin construction on the mixed-use entertainment venue in late 2024. The $1.7 billion development is planned to Bringing more than 3,000 permanent jobs to the city.
Additionally, Bally’s Chicago released renderings for its long-awaited permanent casino resort development. The riverside location is considered a springboard for the next generation of entertainment as the first land-based mixed-use gaming complex and resort located in the center of a major metropolitan city. The new casino resort development will utilize the city’s riverfront area to create comprehensive, dynamic spaces including a casino, food court and restaurant, theater and event space, museum and exhibition space and VIP areas and a 500-key hotel. are . More than 10 acres of outdoor space include a community park that allows for a variety of events such as art fairs and farmers markets.
“Inspired by the interplay of the city — simplicity and grandeur, structural and organic, historically charged and modern — Bally’s Chicago design creates a sense of wonder and adventure accessible to all,” Bally’s senior vice president of design and Progress said. Joanne Vakil “The project is uniquely focused on bringing nature and health through the addition of several public squares and parks.”
The soul of this urban site is outward-facing and its first-of-its-kind design allows energy and vitality to flow throughout the development. This redevelopment of the former industrial Tribune site combines the riverfront with multiple levels of outdoor dining, community gatherings and public art opportunities while maintaining integration with the larger city.
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The development is a combination of green spaces, arts and entertainment spaces and special hospitality areas. The elegant form of the hotel tower, which includes a spa and dining and barge facilities, anchors the master plan at the northern end of the site and features a glazed façade that reflects the movement of the nearby Chicago River and responds to gives
“We are confident that this team will bring this unique urban space to life,” Vakil said. “The unique and exciting design embodies Chicago’s goal of urbs in horto – a city in a garden – and creates a vibrant public space on site.”
A rental is available on the Bali Chicago website. Bali’s Chicago must meet the IGB’s regulatory and legal requirements before starting gaming operations.

Bally’s Chicago is a $1.7 billion casino, entertainment and hotel offering that showcases the “best of Chicago” in arts and culture, food and sports, and curated dining and entertainment experiences. Located in the 30-acre Chicago Tribune Publishing Center at the intersection of Chicago Avenue and Halsted Street, Bally’s Chicago will transform the currently underutilized site into a key economic driver for the city.
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The project gives Bali the exclusive right to operate a temporary casino for three years pending construction of a permanent casino. Bally’s Chicago is the first fully integrated casino resort in a major US city.
Bally’s Corporation is a global casino entertainment company with a growing multi-channel online sports betting and iGaming offering. It currently owns and operates 10 casinos in 15 states, a horse racing track in Colorado and has access to OSB licenses in 18 states. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading global online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, the growing iCasino platform.
With 10,500 employees, Bali’s casino operations include approximately 15,000 slot machines, 600 table games and 5,300 hotel rooms. After completing construction of a temporary casino in Chicago, IL and a land-based casino near the Nittany Mall in State College, PA, Bali’s will own and/or operate 17 casinos in 11 states. Its shares trade on the New York Stock Exchange under the symbol “BALY”.
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Bally’s Is A Colorful Name In Chicago’s Corporate History
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