Casino Bar
Casino Bar – Except in the case of some slot machines, the gambling profit per patron in the casino will always be fairly constant. Anyone who runs a casino knows that the only surefire way to increase revenue is to grow your customer base and keep them in your casino for as long as possible.
The easiest way to do this is through the casino bar – specifically the lighting in your bar. The type of lighting you use for your bar can subconsciously affect how much time and money your customers spend in your casino, and even how they play with their money. But don’t think that your bar lighting has to be anything like the caffeinated flicker of your slot machines.
Casino Bar
Lighting is a fundamental – yet often overlooked – aspect of any B2C sales strategy. Done right, it can positively impact patrons’ perception of comfort and encourage customers to stay longer and spend more money (or in this case, at the blackjack table).
Aquabar— Rivers Casino Des Plaines
There are two types of lighting you need to consider when designing a bar: ambient lighting and accent lighting. Ambient lighting is all about ensuring visitors find their way around your venue without distractions. It requires a lower level of lighting to match the rest of the indoor lighting in your business.
Your accent lighting, on the other hand, is where you can really make your bar shine, making it a popular place for players to hang out, but also encourage them to spend more. Here’s the science:
But sometimes science can only take you so far. Today’s trends say that to stay cool, you need clear, hand-blown glass fixtures instead of translucent bulbs in warm colors instead of cool and unlit shelves to complete your complete makeup look. Instead, they should be equipped with wine racks with LED lighting. Burnt back.
When the words “casino lights” are mentioned, the first thing that comes to mind is the extravagant and bright displays outside Vegas casinos like MGM Grand, Bellagio and Caesars Palace. For large casinos competing for attention on the Las Vegas Strip, outdoor lighting can be extremely important. But in virtually every other casino there is competition from the surrounding bars/restaurants/nightlife venues and the customer experience inside is what brings business back. In an industry where your profit margin is almost fixed, any small change you can make to increase your number of players and the amount of time they spend with you is worth the effort.
Casino Barcelona, The Gambling Club Bar Area Stock Photo
1 Park, N.-K., & Farr, C.A. (September 1, 2007). The effect of lighting on consumer emotion and behavior in a retail environment: A cross-cultural comparison. Journal of Interior Design, 33, 1, 17-32.