Groupe Casino
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Groupe Casino
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All cookies that are not absolutely necessary for the website to function and are specifically used to collect user personal data through analysis, advertisements or other embedded content are called unnecessary cookies. It is mandatory to obtain the user’s consent before running cookies on your website. Casino Group or Casino Guichard-Perrachon is a Frch mass retail group. It was founded on August 2, 1898 by Geoffroy Guichard under the company name Guichard-Perrachon & Co.
As a historical player in mass market retailing in France, the group started to grow internationally in the 90s. In 1999, it acquired GPA and Grupo Éxito, leading companies in mass market retailing in Brazil and Colombia.
Casino Group operates in all food and non-food formats: hypermarkets, supermarkets, concession stores, discount stores and wholesale stores. In addition to the namesake “Géant Casino” and “Casino Supermarchés”, the Casino Group also owns other brands such as Monoprix, Franprix, Leader Price, Cdiscount, Vival, Spar, Sherpa and Le Petit Casino.
Currently managed by Jean-Charles Naouri, Casino Group is listed on the Paris Stock Exchange. In 2017, its total revenue was 37.8 billion euros.
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Geoffroy Guichard was born on July 27, 1867 in Feurs, in the Auvergne-Rhône-Alpes region. Half of them owned a grocery store in Saint-Étine. In 1889 he married Antonia Perrachon and became partners with Paul Perrachon, his cousin who had been a business owner in the region for about t years. In 1892, Geoffroy Guichard became the sole owner of the shop.
The Lyrical Casino was converted to a grocery store in the 1860s. Geoffroy Guichard expanded the grocery store to turn it into a general grocery store, based on Felix Potin’s model. In April 1898, thanks to the success of the idea, Geoffroy Guichard opened the first branch in Veauche in the Loire.
On August 2, 1898, Geoffroy Guichard, together with his brothers-in-law, founded “la Société des Magasins du Casino” and “Établissemts économiques d’alimtation” under the name Guichard-Perrachon & Co. A total of 77 people subscribed to the capital of the new company. Spouses Guichard owned 35% of the company’s capital (limited by shares). From 1898 warehouses and factories were built in Saint-Étine. Damaged by fire in 1900, they were rebuilt and their total area reached 16,000 m². In the factories, Casino baked bread, produced oil and chocolate, roasted coffee, distilled and produced homemade liqueurs. An important wine business also developed. In 1899, nearly 40 branches were opened. In September 1904, the 100th branch was opened in Lamastre in the Ardèche, and in July 1905 the 21st concession.
In the first quarter of the 20th century, the company developed a social action plan dedicated to its employees, starting an insurance fund in 1904, and in 1905 creating a health service suitable for large families and a birth premium. . In 1910 or ev, children’s clothes and profit sharing for all employees from 1916.
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In 1912, the Casino created the Social Club from the employees of the Sports Department of the Casino, which is a sports organization in accordance with the policy of sports corporatism.
The Social Club opened its football section in July 1919 along with other disciplines such as athletics or basketball. More commonly known as AS Casino, the Social club became “l’Association Sportive Stéphanoise” in 1927 and “l’Association Sportive de Saint-Étine” in 1933. In 1923, on the occasion of the 25th anniversary of its existence, Casino created a pension fund, which ensured the security of employees leaving the company. Casino shares have been listed on the stock exchange since 1910.
From 1920, the Casino continued to grow with the creation of factories and warehouses. In 1929, the company had nearly 1,000 branches and more than 500 stores. At the time, the Casino managed about 28 districts. In 1923, Geoffroy Guichard became the administrator of “L’Épargne de Toulouse”, which was similar to Casino and had about 300 branches in the south-west of France. Geoffroy Guichard took over the permanent management of the company in 1925.
At the October 1929 general meeting, Geoffroy Guichard announced the transfer of the company to his son. At that time, the Casino had approximately 2,000 employees. After Geoffroy Guichard’s death in May 1940, Mario Guichard became chairman of the board. He was surrounded by his brothers Jean, Georges, Paul et Pierre Guichard and brothers François Kemlin.
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In June 1941, François Kemlin created a network of secret activities. Suitable for important financial resources provided by the company. These activities ranged from receiving parcels/parcels and receiving mail to creating files to allow POWs to escape.
In 1947, Pierre Guichard traveled to North America to observe the growth. Discover the self-service store concept. A year later, Casino opened its first self-service store in Saint-Étine.
In 10 years, 500 branches applied this new sales principle. In 1950, one of the first cooling systems in distribution was created.
Again, this was a type of innovation observed in the United States. Gradually, the warehouses were equipped with cold rooms and refrigerated coolers. In 1959, Casino was the first distributor to display sales data for its products.
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This became mandatory with the date of use in December 1984. As early as 1928, the company group introduced “Kaldár displays” on product packaging as a guarantee of quality.
In 1957, Casino opened its first supermarket in Nice under the Nica brand. The fully self-service store offered both food and non-food products. The first Casino supermarket opened in Groble in May 1960.
A few months later, four new stores opened in Nice, Saint-Étine, Firminy and Lyon. The first two supermarkets in Paris opened in 1970 in Saint-Dis and Bagneux.
. The shopping center consisted of 41 independent businesses and a Casino cafe. SOMABRI (SOciété des Magasins de BRIcolage) was created in 1978 to enable the Casino Group to be ready for the DIY market. He opened his first two stores in 1978 in Toulouse Fouillet and Clermont le Brézet. Casino transferred its majority ownership to Castorama in October 1989.
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In 1976, the internationalization of the Casino Group began in the United States with the creation of Casino USA, which operates Frch cafes in the United States. They opened restaurants in Phoenix, Arizona, Beverly Hills, Santa Monica, Westwood Village, Costa Mesa, and Seattle, California. Several concession businesses have also opened their doors under the name Le Petit Casino. The group took over the Thriftymart Inc. store chain, which became Smart & Final Iris.
At the time, the company had about 90 retail stores, all of which were self-service, and operated mainly in California. Casino Group’s internationalization accelerated in South America until the 1990s. In March 1996, Casino Group signed a partnership agreement with Dairy Farm International, one of the largest supermarket groups in Asia.
A joint venture was established to develop hypermarkets in Southeast Asia and especially in Taiwan, where the first hypermarket opened in 1998. In 1999, Casino Group bought the capital of GPA and Grupo Éxito distribution groups in Brazil and Colombia. .
In April 1985, the Casino Group acquired the Besançon-based Cedis Company, which helped the group develop in eastern France.
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In April 1990, Casino took over Compagnie Française d’Afrique Occidtale, La Ruche Méridionale d’Ag and SODIM and strengthened its presence in the South of France.
In October 1992, the Casino Group led by Antoine Guichard (Geoffroy Guichard’s nephew) joined the Rallye Group owned by Jean-Charles Naouri.
Rallye brought all distribution and hospitality activities to the Casino. The group was the first in the entire French territory. At the time of the operation, Rallye owned 29% of the total capital of Casino Group. Antoine Guichard, the last family manager of the Casino Group, did not want to give up the position of the company’s president. Rallye was founded in 1945 by Jean Cam.
Threatened by serious liquidity problems, it was bought in 1991 by Jean-Charles Naouri and his investment company, Euris.
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To increase its presence in France, Casino Group continued its acquisition spree and signed several agreements with national distributors. It became a subsidiary of Corse Distribution Group